“I do it at GRTgaz”
GRTgaz launched its first fully digital recruitment and employer branding campaign at the end of January. Eight employees opted to become the ambassadors of this campaign, illustrating the company’s commitments, actions and values in a proactive approach to tackling the challenges of recruitment.
Since Wednesday 31 January 2024 and for the next four or five months, GRTgaz will be circulating eight visuals representing the wide variety of roles offered by the company to accelerate the energy transition, as well as the diversity of working environments. This campaign will be rolled out using a wide-ranging activation plan targeting the major social network platforms: LinkedIn, Instagram, Facebook, Spotify, Reddit, Twitch, Discord, job ad search engines (Indeed, jobi-joba, jobtome, inzejob, Monster, Talent.com), as well as the media and affinity websites (Journal du Geek, Les Numériques, etc.).
GRTgaz is hoping to recruit new talent in an energy sector that is transitioning towards renewable energies such as hydrogen or new gases. To meet its objective of achieving carbon neutrality in France by 2050, GRTgaz is looking for specialised profiles: engineers, operation technicians and agents, pipe mechanics, Information Systems developers, etc.
The “I do it at GRTgaz” campaign illustrates the activities of the future and the commitments of GRTgaz which currently employs 3,400 people across France. The campaign has been developed with input from managers and employees from all departments of the company and from a variety of backgrounds. Several themes have been identified:
- GRTgaz’s ability to offer activities based around the energy transition, renewable gases, waste recovery (biomethane), developing hydrogen and transporting CO2.
- The company’s desire to promote a diversity of profiles, offer careers enabling innovation to flourish, and encourage employees to develop their skills throughout their working lives.
- The quality of life in the workplace at GRTgaz: the working conditions offered by the company are highly appreciated by its employees and this facilitates collaboration and ensures a healthy work-life balance.
“In a tense employment market, it is essential to raise awareness of our activities that are resolutely focused on the energy transition. Our aim was to develop this campaign together with the company’s men and women so that it reflects our values and who we are as a company.”
General Secretary of GRTgaz