GRTgaz launches a communication campaign on its commitment to the energy transition
GRTgaz is launching a communication campaign today that reveals the commitment of the company’s members of staff to meet the current and future energy challenges. Co-developed with its employees, this campaign aims to show the image of a committed and innovative company, and to reinforce its attractiveness particularly among the younger generations and jobs applicants.
The communication campaign is intended to highlight the transformation of GRTgaz, whose businesses are characterized by great diversity, while emphasizing that gas energy is becoming increasingly renewable and local. It thus expresses the evolution of the company and its activities in connection with the energy transition, in fields as varied as instrumentation, automation, data, Research & Development and cybersecurity.
Ten themes are addressed through different issues for the company: decarbonisation of uses, operation of the gas transmission network, respect for the environment around our sites and workcamps, the digital transformation, the grounding of our facilities in territories, renewable or carbon neutral gas technologies: anaerobic digestion, gasification, Power to Gas and hydrogen.
“Today, faced with the major challenges we face, everyone has their part to play. It is absolutely vital that everyone brings on board their commitment and vision, so that collectively we can meet the objectives of the energy transition. With this campaign, GRTgaz states that the company intends to play its role in the evolution of the energy system and the decarbonisation of the economy.”, states Catherine Brun, Secretary General of GRTgaz.
An authentic campaign that gives the employees a voice
This campaign has been conceived with the support of employees who were involved in its design. And it is also the employees who express themselves in this communication: 10 of them have spoken to talk about their commitment in their jobs.
GRTgaz has chosen the symbolism of the hand for this campaign. This strong image simultaneously represents mutual assistance, connection, action and the future. Each visual composition shows a photograph of the palm of a hand, whose lifeline is extended by an image associated with the transformation of GRTgaz and an energy transition challenge.
When and where
The campaign will run from 14 October 2021 to 31 December 2021. It includes 10 visuals, 4 videos and 5 podcasts of employee testimonies, which will be broadcast on online media and social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube).
The campaign has been produced with the support of the communications agency Okó.