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Campagne de communication pour soutenir le développement des gaz renouvelables en France
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GRTgaz communication campaign

GRTgaz is launching a communication campaign to support the development of renewable gases in France.

Download the press release19 November 2020
Communication campaign Renewable gas: energy of endless possibilities -  key strengths

Despite their promising potential, people in our country still know very little about renewable gases. What are they? How are they produced? What role do they play in our territorial development? How can they contribute to France achieving energy self-sufficiency by 2050? What are their benefits in terms of employment and business creation? To answer these questions, GRTgaz has decided to launch a large-scale campaign to promote the development of renewable gas in France.

This campaign, entitled “We Are Renewable Gas”, with the tagline “Renewable gas: energy of endless possibilities”, will be launched on 20 November on television and on social media:

We Are Renewable Gas. (video)

"Supported by GRTgaz", the campaign aims to create the momentum needed to support and amplify the message about the sustainable development of renewable gas in our country.

The campaign highlights five key strengths of renewable gases:

  • “… they contribute to the fight against global warming”,
  • “… they are products of the earth, the wind and the sun”,
  • “… they are produced locally and consumed throughout France”,
  • - “… they generate new business and new technologies”,
  • - “… they are produced from our own waste”.
Campagne de communication pour soutenir le développement des gaz renouvelables en France - key visuals

In the words of Thierry Trouvé, Managing Director of GRTgaz:

"Renewable gases have tremendous renewable energy potential for our planet, our country, our territories and our companies"

" While they currently represent barely 1% of the gas consumed in France, they are developing rapidly and could cover 100% of the country’s gas consumption by 2050, while providing practical responses to the fight against global warming, the development of the circular economy, waste recovery, and support for regional development and economies. GRTgaz is using this campaign to highlight all these benefits. Our goal is the fuel the debate and promote all the right initiatives to develop renewable gas and hydrogen in France."

Creation

This campaign plays on people's emotions. It gets them talking about renewable gases on an individual level. “We are all renewable gases” is the film’s opening statement. This sentence alludes to the different forms of renewable gas. We want renewable gases to be seen as live actors in the ecological transition that make a positive contribution to the evolution of our world.

Media and digital agenda

PRESS CONTACT

Chafia Baci : chafia.baci(at)grtgaz.com – tel: + 33 1 55 66 44 88